Must-Have Mobile App Features for Amazing Customer Experiences

July 05, 2022
Must-Have Mobile App Features for Amazing Customer Experiences

Today, the world seems to run majorly on mobile apps. If there’s something you can interact with your customers online and your customers can access your services seamlessly, the mobile app is the answer.

These days, if your business has succeeded at engaging and keeping recurring customers, you need to make sure that your hard-earned audience will keep shopping from you, they get a chance to learn more about you, and can easily interact with your products and services 24/7.

Since today, more consumers than ever use their mobile phones to access the internet, a well-designed mobile app would be the ‘cherry on the cake’.

Though, mobile app development isn’t an easy feat! A well-planned and feature-rich app not only helps turn your visitors into customers but also increases business revenues. However, many other factors go into determining how successful your mobile app will be, but a deeper understanding of a few of the basic mobile app features that your target users want and expect can help start you off on the right foot, especially when you’re running your business in a city like Chicago where competition is getting only stiffer.

Here in this article, we have come up with the essential mobile app RFP features list to help business owners like you ensure that your mobile app has a shot at success.

A Well-Compiled Mobile App Features List to Boost Your Customer Engagement

Once you have a basic idea about what layout, the color scheme, and what other mobile app features should be there in your app, the ones that your customers really want, you can ask your app developers Chicago to get the job done.

Our must-have mobile app features list includes –

1. Easy Navigation

As per the research, people have very short attention spans, they take only 3 seconds to decide whether they need the mobile app or not. If your app has poor navigation, they will lose interest fast. If your customer can’t access their information quickly and easily, they will become frustrated and possibly switch to any other competitor’s app. To launch your app in a market like Chicago, make sure your mobile app capabilities Chicago are clear with uncluttered screens. This obviously leads to the next step in the app process and not enhances the customer experience as well.

2. 5x Speed

Speed matters a lot if you don’t want even a single customer. No one likes waiting, visitors often get frustrated when all they have to look at is a screen-loading symbol, and this soon influences their decision to stay with you. They start seeking some other options.
So, speed is one of the crucial mobile app features that your app must have.

3. High-Quality Graphics

While maintaining speed is the most important, there comes the challenge of maintaining the mobile app capabilities Chicago. For better functionality and resolution, you must make sure that whatever you display on the screen is sufficiently detailed to make the user experience worthwhile. Anything less will also eventually limit your mobile app sales.

4. Cross-Platform Compatibility

To target a greater market, you need mobile app development services for iOS, Android, as well as Windows. Well, android apps are easy to upload to the PlayStore, but iOS needs to go through trials by Apple before they are allowed on the App Store.
However, your app developers Chicago will know what’s important to ensure your apps get the verification success at all stores.

5. Security

With rising cyber-crimes and threat attempts, Internet security has become an ever-increasing issue and the same applies to your business app too. The reason for successful cyber-attacks may be that many applications store their personal and sensitive information or credit and debit card details which are easy to steal.

Hackers may easily do that by –

  • Placing malware into the mobile apps and onto devices where they can access data or steal screen lock passcodes.
  • Hacking the network to intercept sensitive information being exchanged over.
  • Accessing private business assets.

Make sure to choose the best technology for your mobile app development process. The one that ensures high-end security and privacy protection.

6. Easy Searches

This may be less important for many but in reality, this is one of the most important mobile app features that you must not miss. If customer experience is important to you, make sure your customers can search through your app for what they’re exactly looking for and find relevant information and products.

7. Push Notifications

These are the latest trends in mobile app development. They are easier to send than emails and sent directly to users’ mobile phone screens which means higher chances of attention.
Push notifications can be in any form – text, graphic, or a combination of both. So, along with adding these mobile app capabilities to your app, you must also optimize your content and make it engaging to your audience.

8. User Reviews and Feedback

Gathering user reviews are very important if you really want to enhance customer engagement for your mobile app Chicago. Customer Feedback is a perfect way to know what they want and to filter the must-have mobile app capabilities Chicago.
By putting a feedback button on the app, you can simply allow your customers to share what they think of your mobile app and how you can make it even better.

Final Thoughts

Although, having all of these mobile app features in your business app is likely to increase the development costs significantly, so, before going ahead, you can take an expert opinion and understand what those costs could be before committing anything to code.
Cloudester is an experienced mobile app development company in Chicago. We can help you understand more about your investment and design a customized strategy for mobile app development that perfectly fits into your unique goals.
Connect with us to learn more about us and our services. Drop your comments below to share your queries and concerns regarding this article.

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