How to Sell Software Development Services in 4 Easy Steps?

March 07, 2023
How to Sell Software Development Services in 4 Easy Steps?

If you’re wondering how to sell custom software development services, which can also include auto loan software, mobile app promotion, consulting, UI and UX design, and logo design, you’re at the right place.

Here in this article, we will help you dig deeper to find answers to the following – “How to sell software development services?”, “How to increase revenue from selling software?” and “How should I manage the tasks of sales and marketing managers to increase the conversion rate?”.

You must know that the software development process’s final stage may not be the biggest one. Selling the service is just as challenging as writing the code for the product.

Software Development Services

Grow Your Business To The Next Level With SaaS

Contact Us Now

Additionally, because software is sophisticated and abstract, selling it will be different from selling other things. However, using the appropriate strategy will help you save time and allow you to begin creating additional products.

How to Sell Custom Software Development Services? 

Create A Thoughtful Strategy

To learn how to sell software development services, first, you need to decide what language to choose when describing the offered value of the software online!

Here’s a combination of the following components –

  • A website that is user-friendly and well-designed, allows your company to be seen as one that prioritizes the user experience. 
  • Your capacity to create excellent digital products that are consistent across all platforms and devices is demonstrated by the design of the current site.
  • Case studies that show the results of your prior, successful projects. The greater this information, the more specific. Potential customers can view the challenges you faced and your team’s solutions.
  • Customer feedback is essential to have client testimonials that express how they felt about working with you, the problems they overcame with your assistance, whether they are happy with the results, etc. 
  • In some cases, having a list of online and mobile technologies has helped you sell software development services. But depending on who your target audience is, this point may not be conclusive.
  • Every customer receives personalized service. The objectives, timetable, intended value, target audience, and other factors that affect a project vary. 

Step-by-Step Guide on How to Sell Software Development Services

Step 1 – Select the ideal person to speak with first

The qualification of a lead and the provision of appropriate responses both depend on this phase. You can’t afford to request your mediocre effort. Your prospective client needs to feel as though they are speaking with an expert who is prepared to offer practical advice rather than just formal remarks.

Step 2 – Amazing Offer

Every time a client asks for an estimate or more details about how we will handle their project, we take a different approach. One number with a final quotation and a simplified structure of future work will occasionally be prepared by our engineers along with a tentative estimate and a list of modules to be delivered.

Step 3 – Time to Start Work

Once everything is in place, all that is left to do is decide on the specifics and start working. We typically solicit comments from a prospective customer before recommending the following step to speed up the procedure.

We suggest carrying out a quick test job on one of the client’s projects tasks if you still think the customer needs to do anything to reduce the risks of working with an unknown contractor. As a consequence, your team and the client may feel comfortable saying that you are a good fit.

Step 4 – Additional Things to Do

  • Make a cutting-edge website that showcases the software services you offer, enables users to get in touch with your business, and showcases your portfolio and case studies.
  • Include a video that demonstrates the workings of your software team or your software product. You could also use job interviews or a description of the method. 
  • Show potential clients that you are aware of their issues. Give them concrete business-related anecdotes and use instances that demonstrate how the software you sell helped employees at another organization with their production operations and business results, how it streamlined business processes and workflows, and how it helped increase revenue.
  • To increase software sales, use third-party review and rating platforms like Clutch and GoodFirms. These systems verify every comment, making it easy for businesses to choose a reputable IT service provider.
  • Promote software development services through a variety of channels. Don’t confine your advertising to a single marketing channel or approach. Utilize all of your resources, and look through various forums where people are looking for solutions to various issues. And the problem might have a solution in your software. The forum is your best choice if you don’t want to spend much money on advertising. When you search on the forum using keywords related to your product, various results will be shown. Then you can offer a remedy and share a link that will take them straight to your software offering.

Although it may appear difficult, selling software services is always doable. Your turnover and engagement will rise if you can implement these procedures. For more information, connect with us.

Share this

Looking for a software development company?
Let’s start with a free quote!


All your ideas are protected by NDA


Detailed time and cost estimation

24 hours service

Helping to shape your idea and scope