The number of global mobile phone users reached 5.29 billion in October 2021 and is expected to cross 6.5 billion by the end of 2022.
Amidst the surge, the mobile app development market is growing exponentially. Considering this, the businesses are faced with a dilemma whether to use mobile apps or mobile websites for launching and running their operations online.
Those that possess ample funds can opt for both mobile apps as well as mobile websites, but many organizations are still working on their cost-saving strategies. For those, which option would be more feasible and result-driven?
Well, there are many factors that decide whether mobile apps would be good enough for your business or mobile websites. A few of the key differentiators are – cost usability, desired features, and of course, the target audience.
As every business is unique, the options may differ. So, let’s discuss which option would be a good pick in the bigger picture!
One of the strongest reasons why most people choose mobile apps is the fact that the interface of the mobile website cannot match their personalization capability. As mobile app development includes native mobile features to provide a more tailored, faster, and highly intuitive user experience (UX), mobile websites often lack in providing these functionalities.
Fostering such an outstanding experience for users tends to bolster business revenue streams. Notice that nowadays, free apps are what everyone wants. They are easy to download and have a user-friendly interface.
There is no shortage of options to re-engage users with exciting offers and deals through sending push notifications at the perfect moment. Hence, mobile apps are better!
Among other things, a mobile app is an excellent communication platform that has many integrated user-friendly features like in-app messages, push notifications, etc.
These utility staples help brands instantly connect with their target audience and drive more conversions.
In the ecommerce sector, secure mobile apps are blowing mobile websites out of the race. They are superior in all terms whether it’s about closing deals with prospects and leads, pushing them faster on the purchase funnel or anything.
As per the report, secure mobile apps have 3 times higher conversion rates than mobile web.
Many additional smartphone features give mobile apps an edge. While websites have limitations in bringing multimedia to users, they cannot utilize the device’s native features like camera, contact list, phone calls, compass, GPS, etc.
On the other hand, the mobile app leverages these features to make the whole user experience more interactive and fun. Thus, apps reduce effort, time, and boost conversions more than the website.
If you’re planning to launch your business online, don’t waste your time on the mobile web. Instead, use mobile apps to reach out to new customers, engage existing ones, and expand your brand’s credibility. Connect with us to get a detailed analysis of what kind of mobile app features you’d need to get an edge over the competition.
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