Increasing Conversion Rates by 12% Through Payment Process QA

The fast-growing retailer ShopFast offered a online checkout reliability, which was crucial to the expansion of the business. The biggest issue was abandoning carts because of transaction failures, which directly affected their bottom line and customers’ confidence. They required a QA partner who was familiar with the importance of conversion-driven testing. Cloudester offered the in-depth knowledge required to ensure the quality of payment systems.

The Challenge

The client’s payment gateway was not working during 11 percent of the peak-time attempts. The error occurred in various combinations of coupon codes, shipment, and taxation. The refund and cancellation process was verified manually; each request took approximately 30 minutes. The current QA process was not able to keep up with the nine new products launched each month, which was a significant issue for sales.

Goals & Objectives

The goal was to maximize online checkout reliability. We aimed to reduce the number of payment failures to less than 0.5 percent. We wanted to ensure that each tax calculation and coupon was 100% exact. Another goal was to create an automated refund process that could be completed in five seconds. The load testing process had to ensure stability during the peak Christmas shopping season, allowing 10000 concurrent users.

Our Approach

We primarily focused on testing payment integration with 15 different service companies. Our team developed a strong data-driven test harness that could verify the pricing logic. We tested complex scenarios, including multiple items, gift cards, and loyalty points. Cloudester prioritised exploratory testing on the mobile checkout process and uncovered subtle usability issues.

Key Features

The project involved extensive security testing to safeguard the cardholder’s sensitive information. Performance testing improved the checkout’s processing time. We used visual regression tools to observe our user experience across every browser. The dedication to online checkout reliability determined each test cycle. We developed exhaustive smoke tests for speedy deployment confirmation.

Challenges & Solutions

The main challenge was the continual introduction of new promotional codes and dynamic prices. Our solution was to create an interactive test data generator that could calculate coupons and prices. Another challenge was to ensure accurate tax calculations across the fifty US states. We created a special tax calculation test suite that could manage three thousand specific local cases. Cloudester guaranteed the integrity of sales data in all instances.

Results

Our work has significantly increased our client’s conversion rate to 12 percent. Payout failures have drastically decreased and are now just below 0.2 percent. The automated refund process takes just 2 seconds. The abandonment rate for customers’ carts dropped by 18 percent nearly instantaneously.

Client Feedback

“Cloudester’s focus on online checkout reliability was transformative. Our team now deploys updates with complete confidence. Their QA made a real difference.”

Conclusion

Our partnership provided a seamless, reliable checkout experience, which resulted in increased sales and customer satisfaction. Cloudester assists eCommerce businesses in turning customers from visitors to loyal buyers.

Does your checkout negatively impact customers? Contact us at [email protected], and we will discuss the best strategy for online checkout reliability.